What is clean beauty?

What is Clean Beauty?

There is no clearly defined definition of clean beauty, and no regulations for products or brands to claim to be "clean beauty."

This means that products with the same contents as before, but in environmentally friendly packaging, can be sold as "clean beauty."

Why clean beauty was born

Clean beauty originated in Europe and the United States.
Questioning the "lax and ambiguous regulations regarding the ingredients used in cosmetics," organizations and brands have been formed with the idea of ​​providing options that are truly kind to users and the earth.

As a result, the safety and concerns of many cosmetic ingredients that were previously unknown to consumers have come to light.
Consumers are now aware of this and are seeking safer, more reliable options.

Clean Beauty in Europe and the US

Clean beauty is becoming more widespread in North America and Europe. Although it varies depending on the brand and company, the following brands and products are recognized as clean beauty.

• Uses ingredients that prioritize safety for human health and skin
• No ingredients harmful to the global environment
• Uses packaging with less environmental impact
• No animal testing
• The information provided is transparent

There are also organizations that provide support to consumers when choosing cosmetics.
Some companies offer apps that allow you to scan the barcode of a product and see at a glance whether it contains microplastics or toxic ingredients.

Clean Beauty in Japan

There are also brands in Japan that promote clean beauty.
If a product advertises clean beauty, does that mean we can be assured that it uses ingredients that are good for our skin, our health, and the planet?

Unfortunately, the answer is no.

You have to do your research to see which brands are serious about being clean.

• Are microplastics used not only in packaging but also in raw materials?
• Regardless of whether they are natural or synthetic, are there any ingredients that are harsh on the skin or highly allergenic ?
• Are all ingredients, including " fragrance " ingredients, clearly displayed and publicly available?

The birth of conscious beauty, which has expanded awareness even further

A new generation of cosmetics is emerging that further expands the definition of clean beauty: conscious beauty.
These cosmetics not only make people beautiful, but also take into consideration a wider range of factors, such as the global environment, animals, and worker safety.

Those who can make ethical choices are truly beautiful people.
I hope that this kind of thinking will become more widespread in Japan.